That's right - if you actually took their advice and started popping popcorn you did so in vain. In appears that the curtain is actually closing, not opening.
While this is, of course, a wise move on Netflix's part they're making clear they're not backing down on the price changes. They even go so far as to say, "While the July price change was necessary, we are now done with price changes." Right. So you're not going to raise prices ever again? I think not.
Netflix, I applaud your move but ultimately it's probably too little too late. Damage has been done and lost subscribers aren't suddenly going to come back. Netflix, we wanted to like you but you made it so hard sometimes. You really did.