This is much harder to do than you might think. I started out just walking around the store with a notepad and making tally marks but it quickly became overwhelming.
I decided the best thing to do would be to make a gift registry with all of the items. That way, the computer would tally the items up for me.
What I discovered was that items are available in several major categories.
Games are another category that was well represented. The Marvel Super Hero Squad TCG is available for sale at Target. There are plenty of board games. But video games was a big category unto itself such as Batman's Arkham Asylum.
Perhaps the biggest category, however, is apparel. Shirts, pajamas, shoes, hats, underwear... pretty much anything you can wear, it's available with something comic book related on it. I noticed that the superheroes were directed toward boys only. There was no clothing in the little girl or adult woman's section related to comic books. How odd, right? I mean, girls like comics and comic book movies too, don't they? There is plenty of sports team apparel made for females - why not comic book items?
There were a ton of food items that bore the image of a superhero as well. As you can well imagine, everything from fruit snacks to frozen pizzas were adorned with and shaped like a superhero. Superheroes sell a lot of food.
The last category I would call "miscellaneous." In this category goes everything that doesn't fit into one of the other categories. Pretty much anything you can stick a superhero's picture on, they've done it. Notebooks, folders, pens, lunchboxes, picture books, bikes, fishing poles, backpacks... the list is nearly endless.
Surely there is no doubt that we live in the Comic Book Age. A large portion of our culture is dedicated to these iconic heroes.
So, come on, Target and Walmart! Start selling comic books! After all, you're certainly willing to profit from superheroes everywhere else in your stores.
One side note: Aside from superheroes it was impossible for me to miss the second place property: Cars 2. Even though this movie was released over a year ago it is still extremely popular as a brand and can be found in almost all of the same categories I listed above for superheroes.