I think this looks really great - it addresses the issue of Peter's parents and it appears that the main plot revolves around what they did and what happened to them. Plus the First Person POV shots of Spidey moving through the city look really well done including head movements, shadows, and environmental reactions. It looks like they gave Peter a bit of a more realistic "every-kid" look - should make the character more relate-able to the average teen.
While I'm not a big fan of reboots I'm pumped for this next installment in the Spidey franchise! I'll look for the string of fantastic Marvel movies to continue!