This has got to be the stupidest promotion I've heard of since the cut-and-collect "Marvel Value Stamps" which you were suppose to cut out of your comics and paste into an album. The only thing those stamps did was drive up the value of the comics that weren't cut up! Likewise for this G.I.Joe promotion... who's going to actually scratch off the cover of their comic? This promotion shows a complete lack of understanding of comic book fans. The only people I can see doing that would be folks who actually buy an extra copy just to scratch. Which is probably what IDW is counting on to boost up their sales. Lame.
Oh, and I don't want to ruin it for anybody but the new Cobra Commander is... Polly from Polly Pockets.