To be honest, I didn't get it. The April 2012 Previews cover was completely black expect for a single yellow word: Hurm.
What was this all about?
A quick Google search later revealed Before Watchmen.
I love Watchmen. I'm not fanatical (obviously) but I own the trade and the movie and I recognize both for the genius that they are.
But to put a single word on the cover of Previews? Maybe it was brilliant. After all, it got my attention, didn't it?
1LR will be reacting to every issue of every Before Watchmen comic.
So, as Rorschach might say... "Hurm."